Campaigns
We’re on a mission to make the fashion industry a better place for people and the planet by keeping good clothes in use for longer.
That’s why we campaign about the importance of putting wearable clothes back into use, empowering the people who make our clothes and encouraging consumers to wear second-hand fashion a first choice. Read about our past campaigns.
Shop the Drop
In September 2025 we launched Shop the Drop – our best fashion drop yet. Across each of our 12 London stores, shoppers discovered curated edits of standout pieces donated by our incredible community and celebrity supporters, including Martin Freeman, Sharon Horgan, and Patrick Grant. Each collection was thoughtfully styled and curated by leading creative talent and fashion stylists including Karen Clarkson, Nicole Smallwood, Shelly Vella, Ursula Lake, Chloe Beeney, Chani Ra, Rubi Rasheed and more. From donation to in-store drop, Shop the Drop celebrated second-hand fashion’s power to connect and create positive change.
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Traid’s Closet Clear-out Challenge 2025
In July 2025, we launched year two of the Closet Clear-Out Challenge, calling on the public to donate and do good to help us exceed last year’s target of 250,000 donations. We were delighted to be once again backed by a host of familiar faces and sustainable advocates including Martin Freeman, Sharon Horgan, Mary Mandefield, Jim and Nancy Moir, Patrick Grant, Caryn Franklin, Paul Smith of Maxïmo Park and more!
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Traid Together
In 2025, we launched traidTOGETHER — our NEW collective mission to reshape second-hand fashion, grow our impact, and fund more life changing projects—with the people who make it possible: our community. This year expect in store events, thought-provoking conversations and exciting collaborations, putting our community at the heart of change.
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Traid Treasures
In October 2024, we curated all the donations passed on to us from the Closet Clear-out Challenge, including everyday essentials, designer delights and star-studded items in our biggest and best drop to date across all our stores. Alongside discovering our Traid Treasures, we gave everyone the chance to bid on select celebrity items in our online silent auction, which raised an £2,500 which alone could provide 100 vegetable farmers in Ethiopia with training to grow crops without the use of hazardous pesticides; 50 children in Bangladesh with an education kit including books, a bag, stationary, shoes and a uniform; 156 female farmers in Benin to access literacy classes.
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Traid’s Closet Clear-out Challenge
In September 2024, we challenged the public to join our Closet Clear-out Challenge to help us achieve 250,000 donations in just one month. Backed by our community, partners and celebrities including Sophie Ellis-Bextor, Sharon Horgan, Sabrina Grant, Jim and Nancy Moir, Patrick Grant Grant, Erin O’Connor, Gilles Peterson, Michelle Dockery and Caryn Franklin, we smashed our target and generated just under 300,000 garments, saving 786 tonnes of CO2 and 147,968 m3 of water!
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23% Campaign
In September 2018 we launched the ‘23% Campaign’ that encouraged Londoner’s to look into their wardrobes and pass on the clothes they no longer wear using Traid’s free home collection service.
In just one year, the campaign saw Londoner’s pass over 1 million items (258 tonnes) of reusable clothing to Traid, saving 412,800,000 litres of water and 2,451 tonnes of CO2!
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Taking Stock
In 2019 we launched our ‘Taking Stock’ campaign to highlight and differentiate between private commercial textile banks and charity-led textile banks.
Our YouGov commissioned survey found that 88% of people prefer to use textile banks run by a charity and 79% of people think local councils should award all textile bank contracts to charities.
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