News - Traid

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We are celebrating 25 years of being London’s leading fashion charity. Over the past 25 years we have pioneered shopping, donating and wearing second-hand clothing as a first choice to change the fashion industry for the better. Traid emerged at the end of the 90s set against a backdrop of grunge t-shirts, neon rave gear and brit pop parkas, on…
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The Resale Revolution

08 / 02 / 24
Did you know that 65% of the UK now wear something that’s second-hand and 80% of all second-hand purchases are made in charity shops! It’s safe to say that shopping second-hand is fast becoming a mainstream choice and not just one that makes a fashion statement but a deliberate decision to do good and show kindness towards people and the…
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Traid has now funded our long-term project Supporting the Children of Garment Workers in partnership with the NGO Nagorik Uddyog for over a decade! Since 2013, Traid has committed £725,500 of funding towards this project, establishing two drop-in and two daycare centres to improve the safety and education of 180 children aged 2-16 in Dhaka, Bangladesh. Over ten years, the centres have…
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Welcome to TRAID’s Second-hand Staff Stories. We invite you to read the stories behind why our team shop, wear and support second-hand fashion. To kick off this series meet the man behind TRAID’s iconic shop windows, Francesco Colucci. Beginning his career at TRAID thirteen years ago as a Sales Assistant to becoming TRAID’s Visual Merchandiser and artist in his own…
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Today’s hyper-consumerist culture has sent the 20-year trend cycle into retirement and instead promoted the more dangerous fast fashion trend cycles. Walking down the high street, you’re likely to experience a kaleidoscope of brand gimmicks and a never-ending stream of clothes, all of which line the pockets of a fashion model built on greed. So, it begs the question how…
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Is the sky turning millennium pink or is that just the latest marketing for the Barbie movie? The box office sensation, Barbie, was an unsurprising success, backed by a marketing budget that would have Elon Musk squeezing his wallet. But beyond the billboards, star studded album soundtrack and stellar cast, the movie would’ve still been a smash hit without bringing…
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