Over the next two months, TRAID will release a series of photographs in collaboration with exciting UK based photographers.

The idea of the project is to bring together cutting edge photographers inviting them to use their personal style to support sustainable fashion.

A select group of photographers were asked to choose clothes from one of 12 TRAID’s charity shops and warehouse and shoot with them. Each shoot will be revealed over the next few weeks via TRAID’s channels and printed for a final exhibition that will be held in the new TRAID’s shop in Peckham in December 2014.

The first photographer to take part to this project is Will Grundy and here is his fashion story made in collaboration with the stylist Beatriz Stuckenschmidt Maues. The pictures were taken in Camden using clothes from TRAID’s Camden charity shop.

Credits: Model: MAYYA @ Select London – Hair: Mizuho Hayashitani – Make Up: Lisa Chau – Photo Assistant: Liberto Fillo


Will Grundy