Welcome to TRAID’s Second-hand Staff Stories. We invite you to read the stories behind why our team shop, wear and support second-hand fashion. To kick off this series meet the man behind TRAID’s iconic shop windows, Francesco Colucci.

Beginning his career at TRAID thirteen years ago as a Sales Assistant to becoming TRAID’s Visual Merchandiser and artist in his own right, Francesco’s work is not only showstopping but has reached critical acclaim having featured in Vogue, More or Less Magazine and many other international publications.

“The shop windows have become my canvas, allowing me to tell stories, convey messages, and create visually stunning displays. It has been an incredible journey of self-discovery and growth.” 

Through his artistry Francesco has produced epic window displays that change every 2-3 weeks. We spoke to Francesco to hear why he chooses to be a #secondhandfirst advocate and the inspiration behind his artistic creations.

How has your career and artistry developed?

I have been working for TRAID for 13 years now, 10 of those as Visual Merchandiser across all the stores. I have learned so much about myself and my artistic abilities through this role. Initially, I had no idea how to develop and express myself in this new position. It was a unique role that TRAID created specifically for me. As I began working with the shop windows, something clicked. I realised that this was my chance to showcase my creativity and create a distinct identity for TRAID on the streets of London.

Over the years, my career has taken a complete turn. Through my work on the shop windows, I have been able to express myself in ways I never thought possible. I have developed my artistic skills and have become internationally recognised as an artist.

The shop windows have become my canvas, allowing me to tell stories, convey messages, and create visually stunning displays. It has been an incredible journey of self-discovery and growth”

What do you love about working for TRAID?

“I am grateful to TRAID for giving me the platform to showcase my artistic abilities and for believing in my potential. Through the support, I have been able to explore and express my creativity in unique ways. This opportunity has not only allowed me to grow as an artist but has also instilled a greater sense of self-belief within me. I am inspired to continue pushing boundaries and making a positive impact on both the environment and society. Thank you, TRAID, for empowering me and allowing me to contribute to a better world.”

What’s the best second-hand item you’ve found in TRAID? 

“I wouldn’t be able to pick a favourite. There is a certain mystique and intrigue that comes with wearing clothing that has been previously owned by someone else. It carries a sense of history and stories that we may never know. As an artist, this can be particularly inspiring as it allows for the imagination to run wild and create stories around these garments.  On a personal and emotional level, wearing second-hand clothing can also evoke a sense of connection to the past and to the individuals who wore them before. It’s almost like stepping into their shoes and experiencing a part of their lives. This connection with the unknown can be both exciting and thought-provoking.  Additionally, there is a sustainability aspect to wearing second-hand clothing that appeals to many artists and fashion enthusiasts. It allows us to contribute to reducing waste and promoting a more conscious approach to fashion.”