On Thursday April 3rd, customers joined us to create a fabulous and sustainable wardrobe at #latenighttraid in Shepherd’s Bush!

Poppy takes TRAIDs #secondhandfirst pledge
Poppy takes TRAIDs #secondhandfirst pledge

Customers browsed the rails to the vinyl delights of Simon our charity shop DJ, Sarah and Clare ran a denim workshop turning one of our most polluting and water intensive fabrics into fabulous rucksacks, and the rest of the team chatted to customers and encouraged people to sign up to TRAID’s #secondhandfirst pledge to source more of their wardrobe secondhand rather than new.

London College of Communications student Ashraf Saifullah also joined us to film the event in action as part of a short film he is making about TRAID. He dealt admirably with background music, a TRAID interviewee who kept laughing and messing up her lines, and a curious and very vocal child!

Ash takes TRAID's #secondhandfirst pledge
Ash takes TRAID’s #secondhandfirst pledge

We received lots of compliments on the incredible windows put together by our Visual Merchandiser Francesco which featured trolleys overflowing with denim to represent the mountains of the stuff we all have in our wardrobes.

This was the second in an on-going series of late nights we are running in 2014. The next one is a very special #latenighttraid to be held in our Dalston shop on Thursday 24 April marking one year on from the collapse of the Rana Plaza garment factory in Dhaka Bangladesh which killed 1133 people and injured over 2,500 more. All the sales we make will be donated in directly to the most in need families via Raising for Rana.