Photographer Lorenzo Vitturi shot a brilliant, colourful diptych for our TRAID photography collective project!
When we invited Lorenzo to shoot for the project we already knew there were similarities between his work and TRAID operations related to the concepts of reuse and waste transformation. Moreover, when contacted, Lorenzo pointed out his fascination for TRAID sculptural window design aesthetic. The diptych in fact can be seen as a representation of these two aspects: the process of transformation that brings unwanted clothes to a new life in the warehouse and the creative side of fashion expressed in TRAID’s shop windows.
To portray these elements, Lorenzo approached the subject using a method he has used in previous projects such as Dalston Anatomy where he collects and rearranges objects related to the subject to reveal and express the subject identity. The process involved Lorenzo experiencing the sorting process at our warehouse in Wembley where he collected unwanted textiles which he transformed into a beautiful sculpture for a still life.
He then teamed up with TRAID window designer Francesco Colucci to create a sculptural outfit worn in the photo by (impromptu) model Lucilla; this was a way for Lorenzo and Francesco to collaborate after following each other work from a distance for a long time!
Credits: Photography: Lorenzo Vitturi – Styling: Francesco Colucci – Model: Lucilla Bertolli
See the pictures exhibited on Thursday 18th December at our first Peckham Late Night! —> FB event