“While we focus on eco friendly ways of caring for the clothes people want to keep, it’s great to also offer our customers TRAID’s ethical reuse service to deal with the clothes they no longer want, especially such a convenient collection service as this.” Mathilde Blanc, Co Founder of BLANC

I’m in a rather lovely light filled warehouse – a former marble cutting factory in West London – it’s a hive of activity that combines seriously high tech machinery to precision treat clothes and good old fashioned low tech hand cleaning.

BLANC Atelier, London
BLANC Atelier, London

Mathilde Blanc, co-founder of the eponymously-named ecological ‘dry’ cleaning company BLANC is showing me around. She explains that they only use natural biodegradable detergents and gentle wet cleaning techniques to clean clothes, ones that don’t pose any health risks or environmental harm.

In practice, it means no toxic chemicals, especially the carcinogenic solvent PERC (aka perchlorethylene) which is widely used by conventional dry cleaners in the UK, but now banned in France, Denmark and the US.

BLANC concept store
BLANC concept store

She tells me, “BLANC cares for our customer’s clothes without resorting to carcinogenic and toxic chemicals which compromise our health and the environment. It’s been wonderfully rewarding to introduce people to natural non-toxic ways to clean clothes and to see how many other people share our values.”

Most recently, BLANC has opened its third concept shop in the heart of Chelsea in addition to their Marylebone and Notting Hill stores. As part of the launch, TRAID is offering BLANC customers our free home collection service picking up unwanted clothes for reuse and resale in our charity shops.

While BLANC offers an eco-friendly way to care for clothes people want to keep, TRAID is caring for wearable clothes people no longer want, by stopping them from being wasted. Together, we’re working to keep clothes in circulation for longer.

  • Find out more about BLANC’s services here
  • Book a free home collection here