Ethical men’s fashion website Brothers We Stand directing 10% of sales to TRAID

Brothers We Stand – a new online ethical men’s clothing retailer – has launched a campaign allowing customers to direct 10% of sales to charities supporting the ethical fashion movement, including TRAID!

With much of the ethical fashion industry focussing on women, men have been largely overlooked. Innovative etailer Brothers We Stand changes all that by offering men an ethical one-stop online store where every product has a ‘footprint’ tab explaining its social and environmental impact. Current labels showcased by BWS include Monkee Genes, Ecoalf, Nurmi and Alec Bizby.

Founder Jonathan Mitchell said, “At Brothers We Stand we want to see holistic change by supporting organizations like TRAID that share our vision to bring about a more ethical fashion industry. I am passionate that it is entirely possible to create brilliant products in a conscious way. We want to provide an example of what is possible and be part of a wider shift towards ethical production across the entire fashion industry.”


In collaboration with the London College of Fashion, Brothers We Stand is also taking the guessing out of online shopping with software that lets you try clothes on virtually to help customers get a perfect fit and minimise the environmental impact of returns.

Shop the Brothers We Stand collection and enter ‘tenforTRAID’ into the Notes box before checkout to direct 10% of the price of your purchase to TRAID. Find out more about Brothers We Stand on Facebook, Twitter and Instagram.