Congratulations to the artist Alex Noble for launching the first cycle of his new EMG Initiative project.

Last night, after months of hard work and planning from Alex and his team, TRAID joined EMG and its supporters at the launch of the EMG Pop Up Shop in SoHo which will be selling one-off tee shirts (the Salvage T’s) created from the textile waste and outtakes of iconic British designers including Louise Gray, Giles Deacon and Zandra Rhodes. The Pop up is open from Friday 25 July – Sunday 3 August at 1 Silver Place, W1F 0JW.

EMG SoHo Pop Up Shop open Friday 25 July - Sunday 3 August
EMG SoHo Pop Up Shop open Friday 25 July – Sunday 3 August

When Alex first conceived the project, he was clear he wanted each design cycle to benefit a charity and cause, and this year, he chose to commit the proceeds raised from the sale of the Salvage T’s to a TRAID project supporting the children of garment workers in Bangladesh. The project is delivered by TRAID partner ChildHope, and local Bangladeshi partner Nagorik Uddyog.

Find out more about the project by watching this short film by award winning film makers Rainbow Collective documenting the day centres set up to look after the children of garment workers who would otherwise be left alone, or be working on the streets to bring in extra income.