Are we shopping sustainably?

29 / 11 / 22

Environmental consciousness is on the rise and increasingly, efforts to be more sustainable influence our purchase decisions. Accordingly, household names like Asos, boohoo, H&M and ZARA, have adapted to the growing green agenda. Buzzwords like “eco-friendly”, “sustainable range” and “energy efficient” are omnipresent. Sustainability has become big business and greenwashing is the fashion industry’s latest marketing strategy. Coined by environmentalist…

We just gave our company to planet earth: Patagonia’s radical move

29 / 09 / 22

The unveiling of Patagonia’s "new plan to save our one and only home" could be the most significant action a clothing retailer has taken.  The American outdoor clothing company has long been known – and loved – for its environmentally friendly credentials and social conscience. But it raised the bar when founder, Yvon Chouinard, revealed that all future excess profits…

Honour World Environment Day: Go Second-Hand

04 / 06 / 21

5th June marks World Environment Day, a global moment to focus the attention of businesses, investors, governments, communities, and individuals on the urgent need to restore the Earth’s eco-systems.  TRAID’s contribution is to support the UK public to source more of their wardrobe second-hand and pass on clothes in our charity shops, while funding global projects that benefit the people and…