Young talent from the Fashion Retail Academy (FRA) will open a pop-up shop in the heart of London’s West End this month in collaboration with TRAID.  Open to the public, this unique collaboration takes up residence in FRA’s retail space in Rathbone Place, W1 selling second-hand women and menswear, vintage, shoes and accessories to showcase a less wasteful model of fashion retail based on reuse.  

150 students were set a project brief by TRAID to limit the impact of fashion retail on the environment by running a pop-up shop in collaboration with TRAID selling second-hand womens and menswear, vintage, shoes and accessories to showcase a less wasteful model of fashion retail based on reuse. 

Jason Forrest, FRA Business Retail Lecturer said: ‘This is the second year we have partnered with TRAID to raise awareness of the key issue of sustainability within fashion to both the wider FRA student body and our local community.’

Sarah Klymkiw from TRAID says, ‘These young people are the future of fashion retail and will be making decisions as buyers, garment technologists, designers and managers which could shape the fashion industry and textile production for the better.’

To gain an insight into the scale of fashion waste, every student visited TRAID’s warehouse in Wembley where students explored the growing problem of consumption and disposal driven by a fast fashion model responsible for normalising huge volumes of fashion waste and wardrobes full of unworn and barely worn items.

Every sale made at the #TRAIDXFRA pop up shop that runs from Monday 29th January till Friday 2nd February 11am – 3pm at FRA’s retail space in Rathbone Place, W1 will be donated directly to TRAID supporting our work to stop fashion waste and support projects to stop abuse in the supply chains making our clothes.

Extending the life of the clothes we already have is one of the most environmentally beneficial things we can do to build momentum for a more conscious and less wasteful fashion industry.

Credit: Marc Sethi
Credit: Marc Sethi