TRAID is a UK charity working for nearly 20-years to tackle and solve the problems caused by producing, consuming and disposing of clothes. Keeping clothes in use for longer is the core of our work. We do this by providing convenient ways to reuse your clothes (free home collections, textile reuse banks and charity shops). We also deliver education to people of all ages to raise awareness of the powerful environmental and social benefits of reducing our clothing footprint, and why it’s urgent that we do so.

TRAID completes the circle by committing the funds raised by giving longer life to clothes to global projects benefitting the people and places making our clothes. The work we support aims to improve environmental and social outcomes from supporting cotton farmers to grow organic to supporting retailers to eliminate child labour in their supply chains.

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The 23% Campaign is run by the fashion reuse charity TRAID. Subscribe to our monthly newsletter and keep up to date with our work to improve how we produce, consume and reuse clothes.